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Goldenpoint is the chain of shops dedicated to modern, dynamic and seductive women. The best brands of tights, underwear and beachwear to satisfy the needs of practicality and elegance, to be always trendy.
Characteristics
An extraordinary development, with more than 500 goldenpoint shops in Italy and abroad.
In goldenpoint we can find all the leader brands in hosiery, lingerie, beachwear and underwear:
Philippe Matignon, SiSi, Omsa, Golden Lady and Hue.
A made-to-misure concept of shop, its must is to constantly attract and intrigue the potential consumer, through a staff of professional people.
An original, imaginative, and elegant offer, meant for women, men and children and completed by a quality/price ratio.
Important advertising campaigns, for successful brands.
Communication is seen as an essential and strategic mean for the growth of goldenpoint chain of shops.
Location
“The location of a point of sale is a fundamental element for its success".
The location of goldenpoint shops is carefully studied; as a matter of fact, the main concentration of shop is seen in the most important historic centres, in shopping centres, in pedestrian precincts and in the most famous fashion streets, allowing a strong visual impact and the opportunity to attract a wider target of consumers.
Layout
Goldenpoint shops are designed and studied by a team of architects, who have a specialised knowledge of this field, in order to plan effective show floor solutions for every point of sale.
Innovative projects and visual avant-garde instruments enable to effectively support the sell-out of the products offered, and guarantee an optimal exposition and presentation.
Furniture: a concept, thought to improve the consumer orientation inside the sales point.
An evocative brightness, accentuated by adjustable lights, practical and functional shelves, uprights and margot for a better product display in the shop windows.
Merchandising
Show floors, dedicated to single brands or to promotions activated in the sales point, are thought and planned in each goldenpoint. For this reason, we provide a series of tools, designed to create an impacting image, easily identifiable and distinctive, so to reinforce the sign itself. Price indicators, catalogues, seasonal dedicated bags, personalised wrapping paper, different format of posters, also back-illuminated, for an optimal night vision, promotional labels and event labels are just an example.
Assortment
In goldenpoint we can find tights, intimate and beachwear of the best brands: Philippe Matignon, SiSi, Omsa, Golden Lady and Hue.
The goldenpoint assortment is made up of classical and fashionable articles. Fashion items are characterised by colours and patterns inspired to the latest fashion trends; in addition, an assortment of classic articles is provided to satisfy all the customers' needs.
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